Invalid address data can have negative effects on many parts of a business. For example, it can prevent important mail from being delivered to your customers. Additionally, bad address data can cause other problems for your business. It can result in dispatchers sending service personnel to the wrong location. If a service person does not show up at the correct location, it can cause internal investigations and a negative customer experience.
While address correction fees might seem insignificant, they can add up. In the case of a postal service, address corrections can cost hundreds of dollars per mistake. These charges are often passed along to customers. If you have a high volume of mail, address correction fees can add up fast. And because it takes time to make the corrections, these fees can add up. That's not to mention the time it takes to send each package to a customer.
Poor data also negatively affects your business's direct mail campaign. While the company might feel it is costing money to send mail to the wrong addresses, these lost mails could cost you revenue and time. To avoid these issues, consider using a USPS address validation software. If you're sending mail outside the US, you can opt for PostGrid's international service. It offers reliable, accurate address correction software and helps you send mail outside of the US.
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